“People have a love affair with adventure.
We feel it inside like a current in the wind,
and it drives us to step outside the ordinary.”
~ Grand Trunk, Goods for the Road
These words mark the beginning of this marvellous visual and lyrical manifesto for adventure and travel, curiosity and dreams, places and friends. An ode to life and a call for exploring the world as well as discovering your real self, the urge to embrace life and release the world within…
“Grand” is a remarkable project by Ultralite Films, a video production company based in Texas whose leitmotif “inspiration” is reflected in sound and vision alike. Wonderful narration paired with stunning visuals that not only capture moments but also create imaginary snapshots of memories – future memories called experience.
Following their credo “crafted to inspire” Ultralite composed an exceptional commercial for Grand Trunkwhose aim to make “goods for travel, not trips” focuses on the outdoors and the path less travelled. Everyone seeking balance in nature should find the right gear for moments, rest and relaxation – “goods for the road”. The short movie ignites a sense of wanderlust in favor of slow travel at the pace of nature, appealing for discovery – of the world around us and the world within…